About the competition

Enrolment for the 8th edition of the competition has started 7 March and it will last until 8 April

This year, for the third time, participants can submit their applications via a new competition website in an electronic form. (https://telemarketerroku.pl/wez-udzial).

Competition in Practice – insights and observations of the representative companies participating in the contest and the winner of the category customer service – Telemarketer of the Year 2016. Interviews are available on the youtube channel (Polish language version) www.telemarketerroku.pl (www.youtube.com/watch?v=Oikbkc8o3y0 & www.youtube.com/watch?v=c4rH1hspdt0

Similar to last year, telephone consultants participating in the competition will compete in six categories.

  1. Inbound sales – incoming calls concluded in selling of a product or service;

  2. Outbound sales – outgoing calls concluded in selling of a product or service;

  3. Customer service – outgoing and incoming calls providing the customer with information about the product or service in compliance with professional service standards;

  4. Help desk – incoming calls from dedicated technical support lines concluded in solving of a problem;

  5. Collection – outgoing calls in compliance with basic debt collection rules concluded in obtaining a customer declaration regarding payment of his/her debt.

  6. Other – calls not included in other categories

The Programme Board of the competition consists of call center experts and practitioners:


The competition is split into two stages. The first stage will involve an anonymous evaluation of participants based on submitted call recordings only. The jury will take into account the content of the calls according to their self-designed set of criteria. At the second stage candidates selected after the first stage will take part in simulated calls and individual interviews. 

ABOUT ORGANIZER – Polish Marketing Association, SMB 

The association has existed since 1995 and has been the major non-profit organisation associating the most dynamically developing businesses in the area of direct and interactive marketing, observing the highest ethical standards. The mission of the Association is to integrate and develop the direct and interactive marketing industry, promote the best market practices and businesses complying with the highest operating standards. The Association is a member of the Federation of European Direct Marketing (FEDMA), European Confederation of Contact Centre Organisations (ECCCO), Polish Confederation of Private Employers "Lewiatan" and the Union of Associations Advertising Council. Therefore, it is the most important organisation in Poland issuing opinions on draft laws concerning our industry and observing the highest ethical standards compiled in the SMB Code of Ethics.

  • We cooperate with the environment and our partners, creating favourable conditions for the development of direct and interactive marketing in Poland in accordance with the applicable laws and rules of professional ethics.

  • We support the development of both conventional and innovative channels of direct communications.

  • We create an appropriate framework for promoting innovation and social acceptance of direct marketing as a desired form of communication in economic life.

  • We provide support in creating a responsible dialogue between consumers, businesses, charities, educational and cultural organisations, and government institutions.